It all began in the 1980s when Run-D.M.C., one of the most influential hip-hop groups of all time, started wearing Adidas Superstar sneakers as part of their signature look. Their hit song "My Adidas" not only paid homage to the brand but also solidified their partnership. This groundbreaking collaboration was one of the first instances of a music group teaming up with a major sportswear brand, paving the way for future artist-brand partnerships.

In 1986, Run-D.M.C. signed an endorsement deal with Adidas, leading to the creation of the iconic Adidas Run DMC Collection. This collection featured the classic Superstar sneakers with a unique twist, including bold designs and premium materials.

The Cultural Impact

The Adidas Run DMC Collection didn’t just change the shoe game—it revolutionized streetwear culture. By blending hip-hop aesthetics with sportswear functionality, the collection appealed to a diverse audience. It also showcased the power of authenticity, as the collaboration was born out of a genuine connection between the group and the brand.

Today, the collection remains a symbol of innovation and cultural influence. It has inspired countless collaborations and continues to be celebrated by sneakerheads and music fans alike.

Exploring the Collection

If you’re curious about the full range of products in the Adidas Run DMC Collection, check out this detailed spreadsheet

Why It Still Matters